Ready to take your small business to the next level and break through the ceiling?
Check out my recent interview from What’s On Your Mind Show with Scott Hennen on 1100AM The Flag from August 28th, 2020, as we began discussing through how addressing the Six Key Components™ within your small business will help you break through the ceiling and take your organization to the next level.
Scott: Here in the studio today is Patrick Metzger! Patrick, welcome back. How are you?
Patrick: Wonderful, anxious to talk about business today
S: Yeah, let’s coach up the business a little, should we? That’s what you do- you’re a business coach, you’re a professional EOS implementer. Remind us again what exactly you do in that role.
P: Yeah, so EOS stands for Entrepreneurial Operating Systems so really what I do is come into small to medium sized businesses. I really function as a teacher, facilitator, coach, and partner, really helping implement a framework of tools, methods, concepts that really help businesses, essentially business owners get a lot more from their business. So, get them on the same page, everybody in the organization, much greater accountability and really creating a healthier leadership team overall.
S: So, an example of that would be… you talk to the president of the company, and the president says “here’s our DNA. Here’s what we’re about. This is what we live.” Then you go talk to the VP and they give you some different story and you go “whoa, wait a minute here. We’ve got to get everybody on the same page.”
P: That sounds pretty typical, yeah. Absolutely.
S: Or, even what the priorities are, right? It might be something that is still important, but it isn’t the thing. Isn’t the number one bell to ring.
P: Prioritization is always one of the biggest issues that I see. Where’s the business trying to get laser focused. A lot of times, when I come into the free meetings I do for businesses, say I have a leadership team of seven, I’ll get seven different ideas of where that company is really trying to push toward.
S: Very interesting. Do you have a favorite success story? Sort of a little bit all over the map, maybe a company doing okay, doing pretty well, but just not exactly all on one page, don’t necessarily have the processes in place or the systems in place, and then two years later you say “Wow. Look at what putting the pieces of the puzzle together in the right alignment has done here.”
P: Yeah. I’ve had multiple clients that have had phenomenal success, and it’s been really interesting to see, especially with the whole COVID pandemic going on, how companies have really had to contract their organization, but the best ones are the ones I have worked with, I’ve really encouraged them to think of the opposite: How do you really expand and push your business? Because right now, especially a few months ago, when things were really quiet, marketing kind of slowed down, quieted down. A lot of business kind of sat on their hands, not knowing what they should really do, and I really encouraged businesses now is the time to really capture market share, really pull the trigger and make some big moves, and the businesses that have done that have added sales people, they’re capturing a lot more business out there, and they’re really a step ahead of others that did not do anything.
S: Makes a lot of sense. Now this EOS framework that you implement in small businesses is extremely unique, compared to a lot of other consultants who would come in, mainly in that you’re doing a top to bottom, it’s all encompassing, right?
S: Tell us a little more about that.
P: Yeah so the EOS framework, the whole goal of it is to strengthen what we say the six key components of a business because what we find, and the originator of the whole EOS framework, his name is Gino Wickman, he’s an entrepreneur out of the Detroit area, and what he found when he put this whole framework together is if you can strengthen these six key areas within a business, top to bottom your entire business will start humming, making more money, and you’ll really be able to pull away as a leadership team member more so you’re not putting in those seventy, eighty hours a week.
So, your six key components. The first one is vision. It’s all about getting everybody in the business on the same page, moving in the same direction.
The second one is people. As we know, the people component is a huge challenge around here, from a recruiting talent standpoint. And, that’s really about getting the right people that fit your culture, fit your values, in the right seat, getting what they do, getting them into positions for what they do best and what they really love to do.
Third component is data. A lot of businesses track way too many numbers, or they’re not specific in what they really need to track, and it causes a lot of confusion. So, a phrase we use all the time in EOS is “less is more.” Take the complexity out of the data, the numbers, the KPIs, and just make things much more simple.
Fourth component is issues, so really teaching a business how to be much more transparent, open, honest, because when leadership team members or just people in general in your organization holding things back, you have a lot of underlying currents that cause a lot of tension, you have communication problems, so we really teach a company how to deal with issues really effectively, and solve them, make them go away forever.
S: So, what would be an example of that? An issue that you shouldn’t hold back, that you should be more transparent with?
P: an example I can give for one of the companies I’ve worked with, a lot of times you’ll see leadership team members doing things they don’t want to be doing or they know they aren’t good at or maybe things that they don’t want to let go of and it hasn’t come out in a meeting, and as soon as that cat, per say, is out of the bag it completely causes a domino effect within a business of “Well man, if we knew that, this should happen, then this should happen. We should be doing this instead,” and a lot of times it’s a pride thing, but a lot of times it’s a fear thing, also.
S: So, just deal with the issues.
P: Yeah, we always say “deal with the elephant in the room” and it’s almost impossible for teams to do that by themselves and that’s really where we step in as that outside facilitator. That unbiased, outside resource to just call things out for exactly what they are.
S: Alright, you’ve got five and six left?
P: Yeah. The fifth one is process, and that’s really the secret to any great business, if you want to scale and grow you have to have processes identified and that’s where a lot of businesses really drop the ball, and it’s just all about documenting. Document, document, document.
S: Our, president, Steve Hallstrom, is really good at impressing us in the process side. Everyone’s going to do somethings a little bit differently but you have a goal, an objective if you’re a sales rep, it’s how many calls, how are you following up, what’s your process, make sure you don’t miss an email. You call on them when they want to be called on. And it’s interesting, it’s not saying “you have to do it this way” it’s saying “what’s your process going to be, cause all I care is that you check the box.”
P: Yeah, it’s really begin with the end in mind, you know, “here’s where we need to get to” and then what are the processes that we can kind of flex and adapt within to get to that endpoint.
S: But you don’t think about that unless you’re prompted to. You know, “Why’re things not going as well as you think?” “Well, what’s your process? ““Well, I don’t know!” “Well, you need a process”
P: And everybody says “I don’t have the time to document stuff. I don’t have the time to do it.” Well if you don’t take the time to ever do it, you’re going to hit that ceiling, and you’re going to look back and say, “How are we going to do this.” And you have to take the time to do it because otherwise you’re going to hit that wall and you aren’t going to go any further.
S: Number six on your list.
P: Number six is traction and that is all about one of the biggest issues in businesses, accountability, and I hear that from every single leader “Oh, we need more accountability in our business.” And the traction component is all about creating more focus, more ownership, and we do that through teaching companies our super, super effective meeting strategy and meeting pulse throughout the year, and just how do you get way more laser focused on what your priorities are.
A lot of times I compare it to losing weight. If a person wants to lose twenty pounds, you don’t focus on twenty pounds. Get yourself to focus on what’s the first pound, how are we going to get to the first pound and then we’re going to worry about the second one. So we do that in a business, you know, what are the biggest priorities in the next ninety days that your team and organization needs to focus on, because if you don’t do step one it doesn’t matter what step ten is.
S: Push the rock up the hill!
S: One push at a time.
P: That’s actually what we call it, rocks, we call them rocks, based on Stephen Covey’s principle.
S: I love it. Alright, next couple of months, we’re going to be having you back on the show. What’re we going to dive into?
P: Yeah we’re going to dive into talking a lot about clarity and vision, how do you establish that with in an organization especially from the top down because that is one of the biggest challenges. Get that vision out of your leadership team and your CEO’s head and let your organization see the rest of it.
How to create more transparency, how to deal with issues, where to really set your sales, and how to effectively do that, creating greater accountability, and then marketing strategy. That’s kind of one that I’ve taken to my heart, and I’ve always kind of had a place for that. I love talking about how do you find that ideal client avatar and what’s the message you’re getting to them and why, cause I think a lot of businesses do what they do really well but they don’t know how to market it effectively to really sell that product or service.
S: patrick-metzger.com. You can call (701) 412-1710 or check him out at patrick-metzger.com. Email Patrick at patrick-metzger.com, there’s a dash between Patrick and Metzger.
P: *laughs* There is!
S: Well, thank you sir, I look forward to our conversations. I enjoyed it! Good Stuff!
P: You bet, Scott, thanks so much.